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�Alcohol Advertising and its Effects on Minors�

By Noah L, Devon, PA

For the latter portion of the 1900's most alcohol advertising on TV was banned. During this time period, the number of minors drinking alcohol declined. Several years ago the federal ban was lifted and spirits ads returned to television. Since then the number of minors drinking alcohol has grown (PBS, 2002). Alcohol advertising has a direct affect on the consumption of alcohol by minors.

A study conducted by the University of California Berkley shows that alcohol ads increase use, positive attitude, and consumption of alcohol in minors (camy.org, 2007). Congressman Wolfe from Virginia also has found that alcohol advertising increases 'drunk driving', suicide, and alcohol abuse in under-age individuals. (PBS, 2002) These sources both have come to the same conclusion, alcohol advertising affects its consumption in under-age individuals.

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