This ad for Daddy’$ Money shoe brand appeared in a June issue of Seventeen magazine. There are three young, light skinned teen girls posing in the advertisement. They are all wearing colorful clothes, and holding props. The girl on the left is wearing headphones, the girl in the middle is holding a microphone, and the girl on the right is holding bars of gold. On the top of the ad the words “Daddy’$ Money” are displayed in pink, blue and white letters. Behind the girls are six amplifiers and six star balloons. Draped on the amplifiers are gold chains. In the bottom right hand corner, the words “SECRET WEDGES” and “Be 2” TALLER” are shown. In the bottom left hand corner, the website for the product, “daddys-money, along with a pink scan icon are placed. The whole background is orange with faint dollar signs.

The main persuasion techniques used in this ad are association, simple solution, and beautiful people. Association is used in this ad to link these shoes to being happy and popular. In the ad, all the girls seem to be having a great time with her friends and are clearly enjoying their lives. These shoes have nothing to do with that. Simple solution is used in this ad because it portrays that if you’re a girl wearing these shoes, you will have no problems in your life. But that is definitely not the case. Having a certain brand of shoes will not magically get rid of the issues in your life. Beautiful people is also used because all three girls are fit and attractive by most peoples standards. The ad is also inferring that it is more attractive if you are tall, hence the ad saying “Be 2” TALLER”. True beauty has nothing to do with a girls height. This technique implies that anyone who wears these shoes will be more attractive, which is very misleading because a pair of shoes cannot change your physical appearance. Girls will by the shoes thinking they are improving their looks, but these shoes do not do this.

This ad promotes the value of consumerism. Consumerism means that a buyer thinks that buying a certain product will make them happier in life, but this is not true. In this ad, the three girls bought these secret wedges and are immediately more popular and happy. The ad is backing up the idea that the only way to true happiness for girls is by buying things. Buying certain products will not bring anyone long term happiness. This ad will make the girls waste their money on misleading products, and their self-esteem will be damaged when the product doesn’t work.

Some important information is left out of the ad. The main thing is the price. Nowhere on the ad does it say how much money they will have to spend. It also never mentions the problems that wearing heels at a young age can cause. The young girls could permanently injure their feet and backs, because the girls are still growing. The ad, should show the price, and have a warning about the possible injury.

The ad portrays several stereotypes of young girls. The first is the stereotype that daddy will buy the girls everything they want, without ever earning it. It can hurt the girls as they grow up, because when they are eventually out in the real world on their own, they will be confused and will not realize how important it is to work. This also translates to the girls as they get older, saying that they will need a man in their lives to buy them things. This is a sexist attitude that could prohibit women from following their dreams. The ad is also saying that only light skinned girls are attractive. This could be damaging to girls who think they are not good enough for the world because they are not light skinned, or tall. Ads like these are hurting young American girls which in turn is hurting our country.